[Communication.music360-beta] Reminder: Communication.music360-beta] Draft Agenda for Music360 C&D Meeting + Request for Input

[Zaidi, S.M. (Mekky)]

Dear Music360-C&D Taskforce members,

A quick reminder for our taskforce meeting this afternoon at 14.00h (13.00h in Ireland). Looking forward to seeing you!

Agenda

  *   Short update on Eurosonic Festival
  *   Website and LinkedIn

     *   Blog update: blogs expected from Bruno (GDA), Lisa (IMRO), Roel (TVE) (blog schedule<https://docs.google.com/spreadsheets/d/1YW0B15PuvrbB7HLxoG_K5sQZz46LziY3cA7w_hBYAs8/edit?usp=sharing>)
     *   Request to repost content on institutional pages
     *   Question following from one-on-one meetings: are we active on X?

  *   Scientific Publications

     *   On Music360 website: 6 articles • any updates?

  *   Music360 Videos

     *   Discuss how and when to share the project-video
     *   Update from Bruno on Toolkit video: the objective, followed by discussion

  *   Webinar

     *   Update from GTM on Finnish webinar
     *   Discuss the CXforum webinar opportunity – even though we passed deadline, but maybe still possibility (see information below)

  *   Podcast

     *   Update from Bruno GDA
     *   Other ideas: Lisa (IMRO) and Frank (Buma)

  *   Wikipedia

     *   Discuss objective and plan

  *   Press release/Radio/TV

     *   Update overview with local publishers/press (see Drive<https://docs.google.com/spreadsheets/d/1hBL7WwRLlTC2Zy0NrZJErDTeAxdA8XjA/edit?gid=2092749837#gid=2092749837>) and discuss follow-up
     *   Any updates?

  *   Demo at Scientific University Days

Reminder: please keep track of all your dissemination activities in this document<https://docs.google.com/spreadsheets/d/1Q0jZwjJWZzys6kubJ4L2KTNmL7eJ1bmg/edit?usp=sharing&ouid=116137895024927263951&rtpof=true&sd=true>. I noted that the table has not been updated, and it will be helpful for the reporting to the EU.


About the Global Webinar
About CXforum (www.cxforum.io<http://www.cxforum.io/>):
•  Network of about 100k marketing and CX professionals globally
•  Location of contacts is ~60% in Europe and 20% in the US, but overall it's global (~20%/20k from the Nordics; ~5%/5k from Finland).
•  The network consists of managers or higher management level professionals - decision-makers (it's because they are usually the most interested in learning about the CX topics)
•  Industry varies a lot from retail to healthcare, but ~30% are retailers. Probably even more, because there have been many webinars for the retail industry and CX topics are highly relevant to this industry.
•   Cost:€2990
About the webinar:
•  Topic: the music research will be the only topic. Musiikkiluvat+Feedbackly will be the only presenters, and a CXforum host will help to manage the webinar. The EU project logo will be mentioned and visible throughout the webinar.
•  Webinar length: 45min (max 60min, if needed)
•  Webinar format: presentations+Q&A
•  Webinar size: usually, 200-500 registrants, but for narrower targeting, it can be fewer registrations (and higher quality)
•  Expected outcome: generating leads and meetings, and building awareness and reputation


Best regards,

Mekky Zaidi
Project Manager, Centre for International Cooperation
Vrije Universiteit Amsterdam

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