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<p class="MsoNormal"><span lang="EN-US" style="font-size:12.0pt">Dear Music360-C&D Taskforce members,
</span><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:12.0pt"> </span><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:12.0pt">A quick reminder for our taskforce meeting
<u>this afternoon at 14.00h (13.00h in Ireland)</u>. Looking forward to seeing you!</span><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:11.0pt"> </span><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><b><span lang="EN-US" style="font-size:12.0pt">Agenda</span></b><span style="font-size:12.0pt"><o:p></o:p></span></p>
<ul style="margin-top:0cm" type="disc">
<li class="MsoListParagraph" style="margin-left:0cm;mso-list:l0 level1 lfo1"><b><span lang="EN-US" style="font-size:11.0pt">Short update on Eurosonic Festival
</span></b><span style="font-size:12.0pt"><o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0cm;mso-list:l0 level1 lfo1"><b><span lang="EN-US" style="font-size:11.0pt">Website and LinkedIn</span></b><span style="font-size:12.0pt"><o:p></o:p></span></li></ul>
<ul style="margin-top:0cm" type="disc">
<ul style="margin-top:0cm" type="circle">
<li class="MsoListParagraph" style="margin-left:0cm;mso-list:l0 level2 lfo1"><span lang="EN-US" style="font-size:11.0pt">Blog update: blogs expected from Bruno (GDA), Lisa (IMRO), Roel (TVE) (<a href="https://docs.google.com/spreadsheets/d/1YW0B15PuvrbB7HLxoG_K5sQZz46LziY3cA7w_hBYAs8/edit?usp=sharing">blog
schedule</a>)</span><span style="font-size:12.0pt"><o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0cm;mso-list:l0 level2 lfo1"><span lang="EN-US" style="font-size:11.0pt">Request to repost content on institutional pages</span><span style="font-size:12.0pt"><o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0cm;mso-list:l0 level2 lfo1"><span lang="EN-US" style="font-size:11.0pt">Question following from one-on-one meetings: are we active on X?</span><span style="font-size:12.0pt"><o:p></o:p></span></li></ul>
</ul>
<ul style="margin-top:0cm" type="disc">
<li class="MsoListParagraph" style="margin-left:0cm;mso-list:l0 level1 lfo1"><b><span lang="EN-US" style="font-size:11.0pt">Scientific Publications</span></b><span style="font-size:12.0pt"><o:p></o:p></span></li></ul>
<ul style="margin-top:0cm" type="disc">
<ul style="margin-top:0cm" type="circle">
<li class="MsoListParagraph" style="margin-left:0cm;mso-list:l0 level2 lfo1"><span lang="EN-US" style="font-size:11.0pt">On Music360 website: 6 articles
</span><span lang="EN-US" style="font-size:11.0pt;font-family:Wingdings"></span><span lang="EN-US" style="font-size:11.0pt"> any updates?</span><span style="font-size:12.0pt"><o:p></o:p></span></li></ul>
</ul>
<ul style="margin-top:0cm" type="disc">
<li class="MsoListParagraph" style="margin-left:0cm;mso-list:l0 level1 lfo1"><b><span lang="EN-US" style="font-size:11.0pt">Music360 Videos</span></b><span style="font-size:12.0pt"><o:p></o:p></span></li></ul>
<ul style="margin-top:0cm" type="disc">
<ul style="margin-top:0cm" type="circle">
<li class="MsoListParagraph" style="margin-left:0cm;mso-list:l0 level2 lfo1"><span lang="EN-US" style="font-size:11.0pt">Discuss how and when to share the project-video
</span><span style="font-size:12.0pt"><o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0cm;mso-list:l0 level2 lfo1"><span lang="EN-US" style="font-size:11.0pt">Update from Bruno on Toolkit video: the objective, followed by discussion</span><span style="font-size:12.0pt"><o:p></o:p></span></li></ul>
</ul>
<ul style="margin-top:0cm" type="disc">
<li class="MsoListParagraph" style="margin-left:0cm;mso-list:l0 level1 lfo1"><b><span lang="EN-US" style="font-size:11.0pt">Webinar</span></b><span style="font-size:12.0pt"><o:p></o:p></span></li></ul>
<ul style="margin-top:0cm" type="disc">
<ul style="margin-top:0cm" type="circle">
<li class="MsoListParagraph" style="margin-left:0cm;mso-list:l0 level2 lfo1"><span lang="EN-US" style="font-size:11.0pt">Update from GTM on Finnish webinar</span><span style="font-size:12.0pt"><o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0cm;mso-list:l0 level2 lfo1"><span lang="EN-US" style="font-size:11.0pt">Discuss the CXforum webinar opportunity – even though we passed deadline, but maybe still possibility (see information below)</span><span style="font-size:12.0pt"><o:p></o:p></span></li></ul>
</ul>
<ul style="margin-top:0cm" type="disc">
<li class="MsoListParagraph" style="margin-left:0cm;mso-list:l0 level1 lfo1"><b><span lang="EN-US" style="font-size:11.0pt">Podcast</span></b><span style="font-size:12.0pt"><o:p></o:p></span></li></ul>
<ul style="margin-top:0cm" type="disc">
<ul style="margin-top:0cm" type="circle">
<li class="MsoListParagraph" style="margin-left:0cm;mso-list:l0 level2 lfo1"><span lang="EN-US" style="font-size:11.0pt">Update from Bruno GDA
</span><span style="font-size:12.0pt"><o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0cm;mso-list:l0 level2 lfo1"><span lang="EN-US" style="font-size:11.0pt">Other ideas: Lisa (IMRO) and Frank (Buma)</span><span style="font-size:12.0pt"><o:p></o:p></span></li></ul>
</ul>
<ul style="margin-top:0cm" type="disc">
<li class="MsoListParagraph" style="margin-left:0cm;mso-list:l0 level1 lfo1"><b><span lang="EN-US" style="font-size:11.0pt">Wikipedia</span></b><span style="font-size:12.0pt"><o:p></o:p></span></li></ul>
<ul style="margin-top:0cm" type="disc">
<ul style="margin-top:0cm" type="circle">
<li class="MsoListParagraph" style="margin-left:0cm;mso-list:l0 level2 lfo1"><span lang="EN-US" style="font-size:11.0pt">Discuss objective and plan</span><span style="font-size:12.0pt"><o:p></o:p></span></li></ul>
</ul>
<ul style="margin-top:0cm" type="disc">
<li class="MsoListParagraph" style="margin-left:0cm;mso-list:l0 level1 lfo1"><b><span lang="EN-US" style="font-size:11.0pt">Press release/Radio/TV</span></b><span style="font-size:12.0pt"><o:p></o:p></span></li></ul>
<ul style="margin-top:0cm" type="disc">
<ul style="margin-top:0cm" type="circle">
<li class="MsoListParagraph" style="margin-left:0cm;mso-list:l0 level2 lfo1"><span lang="EN-US" style="font-size:11.0pt">Update overview with local publishers/press (<a href="https://docs.google.com/spreadsheets/d/1hBL7WwRLlTC2Zy0NrZJErDTeAxdA8XjA/edit?gid=2092749837#gid=2092749837">see
Drive</a>) and discuss follow-up</span><span style="font-size:12.0pt"><o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0cm;mso-list:l0 level2 lfo1"><span lang="EN-US" style="font-size:11.0pt">Any updates?
</span><span style="font-size:12.0pt"><o:p></o:p></span></li></ul>
</ul>
<ul style="margin-top:0cm" type="disc">
<li class="MsoListParagraph" style="margin-left:0cm;mso-list:l0 level1 lfo1"><b><span lang="EN-US" style="font-size:11.0pt">Demo at Scientific University Days
</span></b><span style="font-size:12.0pt"><o:p></o:p></span></li></ul>
<p class="MsoNormal"><span lang="EN-US" style="font-size:11.0pt"> </span><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><b><span lang="EN-US" style="font-size:12.0pt;color:black;background:yellow">Reminder: please keep track of all your dissemination activities
<a href="https://docs.google.com/spreadsheets/d/1Q0jZwjJWZzys6kubJ4L2KTNmL7eJ1bmg/edit?usp=sharing&ouid=116137895024927263951&rtpof=true&sd=true">
in this document</a>. I noted that the table has not been updated, and it will be helpful for the reporting to the EU.</span></b><b><span lang="EN-US" style="font-size:12.0pt">
</span></b><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:11.0pt"> </span><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:11.0pt"> </span><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><b><u><span lang="EN-US" style="font-size:12.0pt">About the Global Webinar</span></u></b><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:12.0pt;color:#212121">About CXforum (<a href="http://www.cxforum.io/" target="_blank" title="http://www.cxforum.io/"><span style="color:purple">www.cxforum.io</span></a>):</span></b><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:47.25pt;text-indent:-18.0pt"><span style="font-family:Symbol;color:#212121">·</span><span style="font-size:7.0pt;font-family:"Times New Roman",serif;color:#212121"> <span class="apple-converted-space"> </span></span><span style="font-size:12.0pt;color:#212121">Network
of about <b>100k marketing and CX professionals globally</b></span><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:47.25pt;text-indent:-18.0pt"><span style="font-family:Symbol;color:#212121">·</span><span style="font-size:7.0pt;font-family:"Times New Roman",serif;color:#212121"> <span class="apple-converted-space"> </span></span><span style="font-size:12.0pt;color:#212121">Location
of contacts is <b>~60% in Europe</b> and 20% in the US, but overall it's global (~20%/20k from the Nordics; ~5%/5k from Finland).</span><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:47.25pt;text-indent:-18.0pt"><span style="font-family:Symbol;color:#212121">·</span><span style="font-size:7.0pt;font-family:"Times New Roman",serif;color:#212121"> <span class="apple-converted-space"> </span></span><span style="font-size:12.0pt;color:#212121">The
network consists of managers or higher management level professionals -<b> decision-makers</b> (it's because they are usually the most interested in learning about the CX topics)</span><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:47.25pt;text-indent:-18.0pt"><span style="font-family:Symbol;color:#212121">·</span><span style="font-size:7.0pt;font-family:"Times New Roman",serif;color:#212121"> <span class="apple-converted-space"> </span></span><span style="font-size:12.0pt;color:#212121">Industry
varies a lot from retail to healthcare, but <b>~30% are retailers</b>. Probably even more, because there have been many webinars for the retail industry and CX topics are highly relevant to this industry.</span><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:47.25pt;text-indent:-18.0pt"><span style="font-family:Symbol;color:#212121">·</span><span style="font-size:7.0pt;font-family:"Times New Roman",serif;color:#212121"> </span><span style="font-size:12.0pt;color:#212121">
<b>Cost:</b></span><b><span lang="EN-US" style="font-size:12.0pt;color:#212121">€</span></b><span lang="EN-US" style="font-size:12.0pt;color:#212121">2990</span><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:12.0pt;color:#212121">About the webinar:</span></b><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:47.25pt;text-indent:-18.0pt"><span style="font-family:Symbol;color:#212121">·</span><span style="font-size:7.0pt;font-family:"Times New Roman",serif;color:#212121"> </span><span style="font-size:12.0pt;color:#212121">Topic: <b>the
music research will be the only topic</b>. Musiikkiluvat+Feedbackly will be the only presenters, and a CXforum host will help to manage the webinar. The EU project logo will be mentioned and visible throughout the webinar.</span><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:47.25pt;text-indent:-18.0pt"><span style="font-family:Symbol;color:#212121">·</span><span style="font-size:7.0pt;font-family:"Times New Roman",serif;color:#212121"> </span><span style="font-size:12.0pt;color:#212121">Webinar
length: <b>45min</b> (max 60min, if needed)</span><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:47.25pt;text-indent:-18.0pt"><span style="font-family:Symbol;color:#212121">·</span><span style="font-size:7.0pt;font-family:"Times New Roman",serif;color:#212121"> </span><span style="font-size:12.0pt;color:#212121">Webinar
format: <b>presentations+Q&A</b></span><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:47.25pt;text-indent:-18.0pt"><span style="font-family:Symbol;color:#212121">·</span><span style="font-size:7.0pt;font-family:"Times New Roman",serif;color:#212121"> </span><span style="font-size:12.0pt;color:#212121">Webinar
size: usually,<b> 200-500 registrants</b>, but for narrower targeting, it can be fewer registrations (and higher quality)</span><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:47.25pt;text-indent:-18.0pt"><span style="font-family:Symbol;color:#212121">·</span><span style="font-size:7.0pt;font-family:"Times New Roman",serif;color:#212121"> </span><span style="font-size:12.0pt;color:#212121">Expected
outcome: generating <b>leads and meetings</b>, and <b>building awareness and reputation</b></span><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:12.0pt;color:#212121"> </span><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt"> </span><span style="font-size:12.0pt"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-family:"Calibri",sans-serif;color:black">Best</span><span style="font-family:"Calibri",sans-serif;color:black"> regards,<span style="background:white"> </span><br>
<br>
<span style="background:white">Mekky Zaidi </span><br>
</span><span style="font-family:"Calibri",sans-serif;color:#0077B3">Project Manager, Centre for International Cooperation <br>
Vrije Universiteit Amsterdam</span><span style="font-family:"Calibri",sans-serif;color:black;background:white"> </span><span style="font-family:"Calibri",sans-serif;color:black"><br>
<br>
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<br>
<b>Working days: </b>Mo, Tu, We, Th, Fr | <b>T </b>+31 20 59 88572</span><span lang="EN-US" style="font-family:"Calibri",sans-serif;color:black">;
<b>M</b> +31 614696959</span><span style="font-family:"Calibri",sans-serif;color:black"> | </span><span style="font-size:12.0pt"><a href="mailto:s.m.zaidi@vu.nl" target="new"><span style="font-size:10.0pt;font-family:"Calibri",sans-serif;color:#0077B3">s.m.zaidi@vu.nl</span></a></span><span style="font-family:"Calibri",sans-serif;color:black;background:white"> </span><span style="font-family:"Calibri",sans-serif;color:black"><br>
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</span><a href="https://www.instagram.com/vuamsterdam/" title=""Instagram" t "><span style="font-size:12.0pt;color:windowtext;text-decoration:none"><span style="font-size:10.0pt;font-family:"Calibri",sans-serif;color:#0077B3"><img border="0" width="20" height="20" style="width:.2083in;height:.2083in" id="Picture_x0020_4" src="cid:image003.png@01DB675A.4E427F60" alt="Instagram"></span></span></a><span style="font-family:"Calibri",sans-serif;color:black">
</span><a href="https://www.linkedin.com/school/5570/admin/" title=""LinkedIn" t "><span style="font-size:12.0pt;color:windowtext;text-decoration:none"><span style="font-size:10.0pt;font-family:"Calibri",sans-serif;color:#0077B3"><img border="0" width="20" height="20" style="width:.2083in;height:.2083in" id="Picture_x0020_3" src="cid:image004.png@01DB675A.4E427F60" alt="LinkedIn"></span></span></a><span style="font-family:"Calibri",sans-serif;color:black">
</span><a href="http://twitter.com/#!/vuamsterdam" title=""Twitter" t "><span style="font-size:12.0pt;color:windowtext;text-decoration:none"><span style="font-size:10.0pt;font-family:"Calibri",sans-serif;color:#0077B3"><img border="0" width="20" height="20" style="width:.2083in;height:.2083in" id="Picture_x0020_2" src="cid:image005.png@01DB675A.4E427F60" alt="Twitter"></span></span></a><span style="font-family:"Calibri",sans-serif;color:black">
</span><a href="https://www.youtube.com/user/vrijeuniversiteit" title=""YouTube" t "><span style="font-size:12.0pt;color:windowtext;text-decoration:none"><span style="font-size:10.0pt;font-family:"Calibri",sans-serif;color:#0077B3"><img border="0" width="20" height="20" style="width:.2083in;height:.2083in" id="Picture_x0020_1" src="cid:image006.png@01DB675A.4E427F60" alt="YouTube"></span></span></a><span style="font-size:12.0pt"><o:p></o:p></span></p>
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