[Wpleaders.music360-beta] Monthly progress meetings - Music360

[Lauri Ogawa]

Hi Frank and the project team.

You've done excellent job with gathering, simplifying, and putting the material in a form that average person, venue manager or business owner outside of this music industry bubble might interested and get the best use out of it.

We would like to highlight and remind about the below two additional research results from Finnish Living Lab 1 related to bookstores and grocery stores. The overall narrative remains the same so using music that has better brand fit leads to better business KPI results. However, this viewpoint adds the result that commercial licensed familiar music have produced solid business growth numbers for major bookstores and FMCG grocery stores in Finland. This is the language business decides understands and how I believe we can get the attention. So maybe we could include them?

Best, Lauri & Piia

[cid:image001.png at 01DC2BEB.CF6E3F10]

Lähettäjä: Frank Lucassen <Frank.Lucassen at bumastemra.nl>
Lähetetty: maanantai 22. syyskuuta 2025 17.55
Vastaanottaja: Kohestani, L. (Lima) <l.kohestani at vu.nl>; allpartners.music360-beta at listserver.vu.nl; wpleaders.music360-beta at listserver.vu.nl; _list_communication.music360.beta-join <communication.music360.beta-join at listserver.vu.nl>
Kopio: Bruno Gaminha <bruno.gaminha at gda.pt>; Ioan Kaes <ioan.kaes at aepo-artis.org>; María de Miguel Molina <mademi at omp.upv.es>; Gordijn, J. (J) <j.gordijn at vu.nl>; Dormans, J.P.A. (Jorn) <j.p.a.dormans at vu.nl>; Lisa NíChoisdealbha <lisa.nichoisdealbha at imro.ie>; Óscar Pastor López <opastor at dsic.upv.es>; Leijen, I.J.C. (Ingmar) <ingmar.leijen at vu.nl>; Lauri Ogawa <lauri.ogawa at musiikkiluvat.fi>; Sander Teekens <steekens at sena.nl>; Piia Moore <piia.moore at musiikkiluvat.fi>; Aslam, K. (Kousar) <k.aslam at vu.nl>; Zaidi, S.M. (Mekky) <s.m.zaidi at vu.nl>
Aihe: RE: Monthly progress meetings - Music360

Here the link to the document which was presented today. https://drive.google.com/file/d/13jC97pJQrJcFpjUlu9xNSKZPlJ0ECt8Z/view?usp=drive_link
Happy to receive comments to produce a better version.



Met vriendelijk groet,
Frank Lucassen
Business Development
T +31 (0)23 799 7221
M +31 (0)6 27 16 99 18
[Buma/Stemra]<https://www.bumastemra.nl/>

-----Oorspronkelijke afspraak-----
Van: Kohestani, L. (Lima) <l.kohestani at vu.nl<mailto:l.kohestani at vu.nl>>
Verzonden: dinsdag 9 juli 2024 13:47
Aan: Kohestani, L. (Lima); allpartners.music360-beta at listserver.vu.nl<mailto:allpartners.music360-beta at listserver.vu.nl>; wpleaders.music360-beta at listserver.vu.nl<mailto:wpleaders.music360-beta at listserver.vu.nl>; _list_communication.music360.beta-join
CC: Bruno Gaminha; Ioan Kaes; María de Miguel Molina; Gordijn, J. (J); Dormans, J.P.A. (Jorn); Frank Lucassen; Lisa NíChoisdealbha; Óscar Pastor López; Leijen, I.J.C. (Ingmar); Lauri Ogawa; Sander Teekens; Piia Moore; Aslam, K. (Kousar); Zaidi, S.M. (Mekky)
Onderwerp: Monthly progress meetings - Music360
Tijd: dinsdag 9 september 2025 15:30-16:30 (UTC+01:00) Amsterdam, Berlijn, Bern, Rome, Stockholm, Wenen.
Locatie: Microsoft Teams Meeting

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