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<p class="MsoNormal"><span lang="EN-US">Hi Frank and the project team.<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-US">You’ve done excellent job with gathering, simplifying, and putting the material in a form that average person, venue manager or business owner outside of this music industry bubble might interested and get the best use
out of it. <o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-US">We would like to highlight and remind about the below two additional research results from Finnish Living Lab 1 related to bookstores and grocery stores. The overall narrative remains the same so using music that has
better brand fit leads to better business KPI results. However, this viewpoint adds the result that commercial licensed familiar music have produced solid business growth numbers for major bookstores and FMCG grocery stores in Finland. This is the language
business decides understands and how I believe we can get the attention. So maybe we could include them?
<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-US">Best, Lauri & Piia<br>
<br>
</span><span lang="EN-US" style="mso-ligatures:none"><img width="894" height="505" style="width:9.3125in;height:5.2604in" id="Kuva_x0020_1" src="cid:image001.png@01DC2BEB.CF6E3F10"></span><span lang="EN-US"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="font-family:"Calibri",sans-serif;mso-ligatures:none;mso-fareast-language:FI">Lähettäjä:</span></b><span style="font-family:"Calibri",sans-serif;mso-ligatures:none;mso-fareast-language:FI"> Frank Lucassen <Frank.Lucassen@bumastemra.nl>
<br>
<b>Lähetetty:</b> maanantai 22. syyskuuta 2025 17.55<br>
<b>Vastaanottaja:</b> Kohestani, L. (Lima) <l.kohestani@vu.nl>; allpartners.music360-beta@listserver.vu.nl; wpleaders.music360-beta@listserver.vu.nl; _list_communication.music360.beta-join <communication.music360.beta-join@listserver.vu.nl><br>
<b>Kopio:</b> Bruno Gaminha <bruno.gaminha@gda.pt>; Ioan Kaes <ioan.kaes@aepo-artis.org>; María de Miguel Molina <mademi@omp.upv.es>; Gordijn, J. (J) <j.gordijn@vu.nl>; Dormans, J.P.A. (Jorn) <j.p.a.dormans@vu.nl>; Lisa NíChoisdealbha <lisa.nichoisdealbha@imro.ie>;
Óscar Pastor López <opastor@dsic.upv.es>; Leijen, I.J.C. (Ingmar) <ingmar.leijen@vu.nl>; Lauri Ogawa <lauri.ogawa@musiikkiluvat.fi>; Sander Teekens <steekens@sena.nl>; Piia Moore <piia.moore@musiikkiluvat.fi>; Aslam, K. (Kousar) <k.aslam@vu.nl>; Zaidi, S.M.
(Mekky) <s.m.zaidi@vu.nl><br>
<b>Aihe:</b> RE: Monthly progress meetings - Music360<o:p></o:p></span></p>
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<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span lang="EN-GB">Here the link to the document which was presented today.
<a href="https://drive.google.com/file/d/13jC97pJQrJcFpjUlu9xNSKZPlJ0ECt8Z/view?usp=drive_link">
https://drive.google.com/file/d/13jC97pJQrJcFpjUlu9xNSKZPlJ0ECt8Z/view?usp=drive_link</a><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB">Happy to receive comments to produce a better version.<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB"><o:p> </o:p></span></p>
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<p class="MsoNormal" style="margin-bottom:12.0pt;line-height:9.0pt"><span lang="NL" style="font-size:9.0pt;font-family:"Arial",sans-serif;color:black;mso-ligatures:none;mso-fareast-language:NL">Met vriendelijk groet,<br>
Frank Lucassen<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:12.0pt;line-height:9.0pt"><b><span lang="NL" style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#1111BB;mso-ligatures:none;mso-fareast-language:NL">Business Development<o:p></o:p></span></b></p>
<p class="MsoNormal" style="line-height:9.0pt"><span lang="NL" style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#1111BB;mso-ligatures:none;mso-fareast-language:NL">T +31 (0)23 799 7221<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:12.0pt;line-height:9.0pt"><span lang="NL" style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#1111BB;mso-ligatures:none;mso-fareast-language:NL">M +31 (0)6 27 16 99 18<o:p></o:p></span></p>
<p class="MsoNormal"><a href="https://www.bumastemra.nl/" target="_blank"><span lang="NL" style="font-size:12.0pt;font-family:"Arial",sans-serif;color:black;mso-ligatures:none;mso-fareast-language:NL;text-decoration:none"><img border="0" width="263" height="67" style="width:2.7395in;height:.6979in" id="_x0000_i1027" src="https://bumastemra.nl/app/uploads/emailhandtekening-BumaStemra.jpg" alt="Buma/Stemra"></span></a><span lang="NL" style="mso-ligatures:none;mso-fareast-language:NL"><o:p></o:p></span></p>
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<p class="MsoNormal"><span lang="NL"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span lang="NL" style="font-family:"Calibri",sans-serif;mso-ligatures:none;mso-fareast-language:NL">-----Oorspronkelijke afspraak-----<br>
<b>Van:</b> Kohestani, L. (Lima) <<a href="mailto:l.kohestani@vu.nl">l.kohestani@vu.nl</a>>
<br>
<b>Verzonden:</b> dinsdag 9 juli 2024 13:47<br>
<b>Aan:</b> Kohestani, L. (Lima); <a href="mailto:allpartners.music360-beta@listserver.vu.nl">
allpartners.music360-beta@listserver.vu.nl</a>; <a href="mailto:wpleaders.music360-beta@listserver.vu.nl">
wpleaders.music360-beta@listserver.vu.nl</a>; _list_communication.music360.beta-join<br>
<b>CC:</b> Bruno Gaminha; Ioan Kaes; María de Miguel Molina; Gordijn, J. (J); Dormans, J.P.A. (Jorn); Frank Lucassen; Lisa NíChoisdealbha; Óscar Pastor López; Leijen, I.J.C. (Ingmar); Lauri Ogawa; Sander Teekens; Piia Moore; Aslam, K. (Kousar); Zaidi, S.M.
(Mekky)<br>
<b>Onderwerp:</b> Monthly progress meetings - Music360<br>
<b>Tijd:</b> dinsdag 9 september 2025 15:30-16:30 (UTC+01:00) Amsterdam, Berlijn, Bern, Rome, Stockholm, Wenen.<br>
<b>Locatie:</b> Microsoft Teams Meeting<o:p></o:p></span></p>
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<p class="MsoNormal"><span lang="NL"><o:p> </o:p></span></p>
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<div style="margin-bottom:18.0pt;overflow:hidden">
<p class="MsoNormal"><span lang="NL" style="font-size:12.0pt;font-family:"Segoe UI",sans-serif;color:#242424;mso-ligatures:none;mso-fareast-language:EN-GB">________________________________________________________________________________<o:p></o:p></span></p>
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<p class="MsoNormal"><span class="me-email-text"><b><span lang="NL" style="font-size:18.0pt;font-family:"Segoe UI",sans-serif;color:#242424;mso-ligatures:none;mso-fareast-language:EN-GB">Microsoft Teams</span></b></span><span lang="NL" style="font-size:12.0pt;font-family:"Segoe UI",sans-serif;color:#242424;mso-ligatures:none;mso-fareast-language:EN-GB">
<a href="https://aka.ms/JoinTeamsMeeting?omkt=en-GB"><span style="font-size:10.5pt;color:#5B5FC7">Need help?</span></a>
<o:p></o:p></span></p>
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<p class="MsoNormal"><span lang="NL" style="font-size:12.0pt;font-family:"Segoe UI",sans-serif;color:#242424;mso-ligatures:none;mso-fareast-language:EN-GB"><a href="https://teams.microsoft.com/l/meetup-join/19%3ameeting_NmExYzgyNWYtZjZlMC00NDhjLWJmZDUtNGI5YjBiNzA5MTA4%40thread.v2/0?context=%7b%22Tid%22%3a%22462a9c9c-2da6-4bfb-b318-0f83043fe49b%22%2c%22Oid%22%3a%229460365c-c2f4-4507-8083-529d020af3b8%22%7d" title="Meeting join link"><b><span style="font-size:15.0pt;color:#5B5FC7">Join
the meeting now</span></b></a> <o:p></o:p></span></p>
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<p class="MsoNormal"><span class="me-email-text-secondary"><span lang="NL" style="font-size:10.5pt;font-family:"Segoe UI",sans-serif;color:#616161;mso-ligatures:none;mso-fareast-language:EN-GB">Meeting ID:
</span></span><span class="me-email-text"><span lang="NL" style="font-size:10.5pt;font-family:"Segoe UI",sans-serif;color:#242424;mso-ligatures:none;mso-fareast-language:EN-GB">396 489 336 959</span></span><span lang="NL" style="font-size:12.0pt;font-family:"Segoe UI",sans-serif;color:#242424;mso-ligatures:none;mso-fareast-language:EN-GB">
<o:p></o:p></span></p>
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<div style="margin-bottom:18.0pt">
<p class="MsoNormal"><span class="me-email-text-secondary"><span lang="NL" style="font-size:10.5pt;font-family:"Segoe UI",sans-serif;color:#616161;mso-ligatures:none;mso-fareast-language:EN-GB">Passcode:
</span></span><span class="me-email-text"><span lang="NL" style="font-size:10.5pt;font-family:"Segoe UI",sans-serif;color:#242424;mso-ligatures:none;mso-fareast-language:EN-GB">xF8ziC</span></span><span lang="NL" style="font-size:12.0pt;font-family:"Segoe UI",sans-serif;color:#242424;mso-ligatures:none;mso-fareast-language:EN-GB">
<o:p></o:p></span></p>
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<div style="margin-bottom:18.0pt">
<div class="MsoNormal" align="center" style="text-align:center"><span lang="NL" style="font-size:12.0pt;font-family:"Segoe UI",sans-serif;color:#242424;mso-ligatures:none;mso-fareast-language:EN-GB">
<hr size="1" width="100%" align="center">
</span></div>
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<p class="MsoNormal"><span class="me-email-text"><b><span lang="NL" style="font-size:12.0pt;font-family:"Segoe UI",sans-serif;color:#242424;mso-ligatures:none;mso-fareast-language:EN-GB">Dial in by phone</span></b></span><span lang="NL" style="font-size:12.0pt;font-family:"Segoe UI",sans-serif;color:#242424;mso-ligatures:none;mso-fareast-language:EN-GB">
<o:p></o:p></span></p>
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<p class="MsoNormal"><span lang="NL" style="font-size:12.0pt;font-family:"Segoe UI",sans-serif;color:#242424;mso-ligatures:none;mso-fareast-language:EN-GB"><a href="tel:+31203990553,,931383844"><span style="font-size:10.5pt;color:#5B5FC7">+31 20 399 0553,,931383844#</span></a>
</span><span class="me-email-text"><span lang="NL" style="font-size:10.5pt;font-family:"Segoe UI",sans-serif;color:#616161;mso-ligatures:none;mso-fareast-language:EN-GB">Netherlands, Amsterdam</span></span><span lang="NL" style="font-size:12.0pt;font-family:"Segoe UI",sans-serif;color:#242424;mso-ligatures:none;mso-fareast-language:EN-GB">
<o:p></o:p></span></p>
</div>
<div style="margin-bottom:4.5pt">
<p class="MsoNormal"><span lang="NL" style="font-size:12.0pt;font-family:"Segoe UI",sans-serif;color:#242424;mso-ligatures:none;mso-fareast-language:EN-GB"><a href="https://dialin.teams.microsoft.com/72e2792e-ebd6-4186-b4ce-8864539f4489?id=931383844"><span style="font-size:10.5pt;color:#5B5FC7">Find
a local number</span></a> <o:p></o:p></span></p>
</div>
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<div style="margin-bottom:18.0pt">
<p class="MsoNormal"><span class="me-email-text-secondary"><span lang="NL" style="font-size:10.5pt;font-family:"Segoe UI",sans-serif;color:#616161;mso-ligatures:none;mso-fareast-language:EN-GB">Phone conference ID:
</span></span><span class="me-email-text"><span lang="NL" style="font-size:10.5pt;font-family:"Segoe UI",sans-serif;color:#242424;mso-ligatures:none;mso-fareast-language:EN-GB">931 383 844#</span></span><span lang="NL" style="font-size:12.0pt;font-family:"Segoe UI",sans-serif;color:#242424;mso-ligatures:none;mso-fareast-language:EN-GB">
<o:p></o:p></span></p>
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<p class="MsoNormal"><span class="me-email-text-secondary"><span lang="NL" style="font-size:10.5pt;font-family:"Segoe UI",sans-serif;color:#616161;mso-ligatures:none;mso-fareast-language:EN-GB">For organisers:
</span></span><span lang="NL" style="font-size:12.0pt;font-family:"Segoe UI",sans-serif;color:#242424;mso-ligatures:none;mso-fareast-language:EN-GB"><a href="https://teams.microsoft.com/meetingOptions/?organizerId=9460365c-c2f4-4507-8083-529d020af3b8&tenantId=462a9c9c-2da6-4bfb-b318-0f83043fe49b&threadId=19_meeting_NmExYzgyNWYtZjZlMC00NDhjLWJmZDUtNGI5YjBiNzA5MTA4@thread.v2&messageId=0&language=en-GB"><span style="font-size:10.5pt;color:#5B5FC7">Meeting
options</span></a> </span><span lang="NL" style="font-size:12.0pt;font-family:"Segoe UI",sans-serif;color:#D1D1D1;mso-ligatures:none;mso-fareast-language:EN-GB">|</span><span lang="NL" style="font-size:12.0pt;font-family:"Segoe UI",sans-serif;color:#242424;mso-ligatures:none;mso-fareast-language:EN-GB">
<a href="https://dialin.teams.microsoft.com/usp/pstnconferencing"><span style="font-size:10.5pt;color:#5B5FC7">Reset dial-in PIN</span></a>
<o:p></o:p></span></p>
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<p class="MsoNormal"><span lang="NL" style="font-size:10.5pt;font-family:"Segoe UI",sans-serif;color:#616161;mso-ligatures:none;mso-fareast-language:EN-GB">Je kunt deze vergadering ook bijwonen als je niet over Microsoft Teams beschikt.<o:p></o:p></span></p>
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<p class="MsoNormal"><span lang="NL" style="font-size:12.0pt;font-family:"Segoe UI",sans-serif;color:#242424;mso-ligatures:none;mso-fareast-language:EN-GB"><a href="https://support.microsoft.com/en-gb/office/microsoft-teams-for-education-help-079671e6-f0c5-4450-abf6-ccccc18c1fac?ns=msteamsedutr&version=16&ui=en-us&rs=en-gb&ad=gb"><span style="font-size:10.5pt;color:#5B5FC7">Org
help</span></a> </span><span lang="NL" style="font-size:12.0pt;font-family:"Segoe UI",sans-serif;color:#D1D1D1;mso-ligatures:none;mso-fareast-language:EN-GB">|</span><span lang="NL" style="font-size:12.0pt;font-family:"Segoe UI",sans-serif;color:#242424;mso-ligatures:none;mso-fareast-language:EN-GB">
<a href="https://www.vu.nl/nl/index.aspx"><span style="font-size:10.5pt;color:#5B5FC7">Privacy and security</span></a>
<o:p></o:p></span></p>
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<p class="MsoNormal"><span lang="NL" style="font-size:12.0pt;font-family:"Segoe UI",sans-serif;color:#242424;mso-ligatures:none">________________________________________________________________________________<o:p></o:p></span></p>
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