[Allpartners.music360-beta] Music360 webinar

[Jaap Gordijn]

Dear all,

 

February 22nd, 12.30-13.00, we organize a webinar about the results of the
Music360 project.

 

We need urgently registrations fort his webinar.

 

I want to ask you to publish this webinar at LinkedIn, and other social media.
Perhaps, your communication department can pay attention to the webinar too.

 

Below two text suggestions for invitations:
====================================
Long version:
Dear colleague,

We are pleased to invite you to a webinar presenting the results of the Horizon
Europe project Music360.

Music360 explores how value is created and distributed in the music ecosystem —
from artists and authors to professional users of music such as restaurants,
bars, shops, and healthcare providers, as well as policymakers. The project
combines economic modeling, living labs, and digital tooling to improve
transparency and understanding of music’s societal and economic value.

A central outcome of the project is the Music360 platform, which enables
authors, performers, venues, and policymakers to visualize where value is
created, by whom, and under which conditions.

During this concise webinar, we will introduce the project, demonstrate the
platform, and share key insights from the living labs in retail and healthcare.

 

📅 Webinar program

1. The Music360 project – outline and goals Jaap Gordijn, VU Amsterdam

2. The Music360 platform
• Overall architecture – Giovanni Andres Giachetti Herrera & Oscar Pastor, UPV
Valencia
• Live demonstration – Bruno Gaminha (GDA, Lisbon) & Gonçal Calvo (BMAT,
Barcelona)

3. Living labs and results
• Music in retail – Ingmar Leijen (VU Amsterdam), Piia Moore & Lauri Ogawa
(GTM, Helsinki)
• Music in healthcare – Conrado Carroscosa Lopez, UPV Valencia

4. Q&A

 

The webinar is relevant for:

  ● Artists and authors
  ● Music industry professionals
  ● Venues and professional users of music
  ● Policymakers and researchers interested in cultural and creative industries

 

More information about the project is available at www.music-360.eu.

Registration fort he webinar is at www.thevalueengineers.nl

 

We look forward to welcoming you.

Kind regards,
Jaap Gordijn
VU Amsterdam
Music360 Project
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Short version:

Join us for a short webinar on the results of the Horizon Europe project
Music360.

Discover how value is created in the music ecosystem — for artists, authors,
venues, professional users (retail, hospitality, healthcare), and policymakers.
We will also demonstrate the Music360 platform, which visualizes where music
value is created and by whom.

📌 Project overview, platform demo & living-lab results
🌍 Retail & healthcare use cases
❓ Live Q&A

More info: www.music-360.eu. Registration at www.thevalueengineers.nl

 

 

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https://events.teams.microsoft.com/event/
ac2c8d0d-9898-4461-9419-0b1d254e582a at ced6913e-e152-4f4d-91aa-772d598fe6cf

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