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--></style></head><body lang=NL link="#467886" vlink="#96607D" style='word-wrap:break-word'><div class=WordSection1><p class=MsoNormal><span style='font-size:12.0pt'>Dear all,<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'>February 22nd, 12.30-13.00, we organize a webinar about the results of the Music360 project.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'>We need urgently registrations fort his webinar.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'>I want to ask you to publish this webinar at LinkedIn, and other social media. Perhaps, your communication department can pay attention to the webinar too.<o:p></o:p></span></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>Below two text suggestions for invitations:<br>====================================<br>Long version:<br>Dear colleague,<o:p></o:p></p><p class=MsoNormal>We are pleased to invite you to a webinar presenting the results of the <b>Horizon Europe project Music360</b>.<o:p></o:p></p><p class=MsoNormal><b>Music360</b> explores how value is created and distributed in the music ecosystem β from artists and authors to professional users of music such as restaurants, bars, shops, and healthcare providers, as well as policymakers. The project combines economic modeling, living labs, and digital tooling to improve transparency and understanding of musicβs societal and economic value.<o:p></o:p></p><p class=MsoNormal>A central outcome of the project is the <b>Music360 platform</b>, which enables authors, performers, venues, and policymakers to visualize where value is created, by whom, and under which conditions.<o:p></o:p></p><p class=MsoNormal>During this concise webinar, we will introduce the project, demonstrate the platform, and share key insights from the living labs in retail and healthcare.<o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><b><span style='font-family:"Segoe UI Emoji",sans-serif'>π
</span></b><b> Webinar program<o:p></o:p></b></p><p class=MsoNormal><b>1. The Music360 project β outline and goals</b> <i>Jaap Gordijn, VU Amsterdam</i><o:p></o:p></p><p class=MsoNormal><b>2. The Music360 platform</b><br>β’ Overall architecture β <i>Giovanni Andres Giachetti Herrera & Oscar Pastor, UPV Valencia</i><br>β’ Live demonstration β <i>Bruno Gaminha (GDA, Lisbon) & Gonçal Calvo (BMAT, Barcelona)</i><o:p></o:p></p><p class=MsoNormal><b>3. Living labs and results</b><br>β’ Music in retail β <i>Ingmar Leijen (VU Amsterdam), Piia Moore & Lauri Ogawa (GTM, Helsinki)</i> <br>β’ Music in healthcare β <i>Conrado Carroscosa Lopez, UPV Valencia</i><o:p></o:p></p><p class=MsoNormal><b>4. Q&A</b> <o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>The webinar is relevant for:<o:p></o:p></p><ul style='margin-top:0cm' type=disc><li class=MsoNormal style='mso-list:l1 level1 lfo3'>Artists and authors<o:p></o:p></li><li class=MsoNormal style='mso-list:l1 level1 lfo3'>Music industry professionals<o:p></o:p></li><li class=MsoNormal style='mso-list:l1 level1 lfo3'>Venues and professional users of music<o:p></o:p></li><li class=MsoNormal style='mso-list:l1 level1 lfo3'>Policymakers and researchers interested in cultural and creative industries<o:p></o:p></li></ul><p class=MsoNormal style='margin-left:36.0pt'><o:p> </o:p></p><p class=MsoNormal>More information about the project is available at <b><a href="http://www.music-360.eu">www.music-360.eu</a></b>.<o:p></o:p></p><p class=MsoNormal>Registration fort he webinar is at <a href="http://www.thevalueengineers.nl">www.thevalueengineers.nl</a><o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>We look forward to welcoming you.<o:p></o:p></p><p class=MsoNormal>Kind regards,<br><b>Jaap Gordijn</b><br>VU Amsterdam<br>Music360 Project<br>====================================<br> <o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>====================================<o:p></o:p></p><p class=MsoNormal>Short version:<o:p></o:p></p><p class=MsoNormal>Join us for a short webinar on the results of the <b>Horizon Europe project Music360</b>.<o:p></o:p></p><p class=MsoNormal>Discover how value is created in the music ecosystem β for artists, authors, venues, professional users (retail, hospitality, healthcare), and policymakers. We will also demonstrate the <b>Music360 platform</b>, which visualizes where music value is created and by whom.<o:p></o:p></p><p class=MsoNormal><span style='font-family:"Segoe UI Emoji",sans-serif'>π</span> Project overview, platform demo & living-lab results<br><span style='font-family:"Segoe UI Emoji",sans-serif'>π</span> Retail & healthcare use cases<br><span style='font-family:"Segoe UI Emoji",sans-serif'>β</span> Live Q&A<o:p></o:p></p><p class=MsoNormal>More info: <b><a href="http://www.music-360.eu" target="_new">www.music-360.eu</a></b>. Registration at <a href="http://www.thevalueengineers.nl">www.thevalueengineers.nl</a><o:p></o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal>====================================<o:p></o:p></p><p class=MsoNormal><span style='font-size:12.0pt'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'><a href="https://events.teams.microsoft.com/event/ac2c8d0d-9898-4461-9419-0b1d254e582a@ced6913e-e152-4f4d-91aa-772d598fe6cf">https://events.teams.microsoft.com/event/ac2c8d0d-9898-4461-9419-0b1d254e582a@ced6913e-e152-4f4d-91aa-772d598fe6cf</a><o:p></o:p></span></p></div></body></html>