[Allpartners.music360-beta] Meeting with GEMA

[María de Miguel Molina]

Good morning, is some meeting scheduled today?

Best,
______________________
María de Miguel Molina
Catedrática de Organización de Empresas (Full Professor)
Universitat Politecnica de Valencia
mademi at omp.upv.es

> El 8 jul 2024, a las 12:41, Gordijn, J. (J) <j.gordijn at vu.nl> escribió:
> 
> Dear all,
>  
> Last week we had an interesting meeting with GEMA to exchange some high level information about the Dutch living lab, and the experiments of GEMA.
> That was interesting; the experiment of GEMA revealed that playing music, as compared to not playing music at all, resulted in an increase of 8% revenue. This allows GEMA to justify their tariffs better. The experiments were done in retail and hospitality.
>  
> We agreed the following:
> - we will organize a next knowlegde exchange meeting between GTM and GEMA
> - we are interested in exchanging literature studies, research design and setup, and results
> - we will not exchange any raw data
>  
> In September, during our next face-to-face meeting, we need discuss if GEMA should play a role ibn our living labs
>  
> Best,
>  
> -- Jaap Gordijn
> UNESCO chair Decentralized Information Society Engineering
> Associate Professor VU Amsterdam, The Netherlands
> CEO The Value Engineers, The Netherlands
>  
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