[Allpartners.music360-beta] Meeting with GEMA

[Gordijn, J. (J)]

Dear all,

Last week we had an interesting meeting with GEMA to exchange some high level information about the Dutch living lab, and the experiments of GEMA.
That was interesting; the experiment of GEMA revealed that playing music, as compared to not playing music at all, resulted in an increase of 8% revenue. This allows GEMA to justify their tariffs better. The experiments were done in retail and hospitality.

We agreed the following:
- we will organize a next knowlegde exchange meeting between GTM and GEMA
- we are interested in exchanging literature studies, research design and setup, and results
- we will not exchange any raw data

In September, during our next face-to-face meeting, we need discuss if GEMA should play a role ibn our living labs

Best,

-- Jaap Gordijn
UNESCO chair Decentralized Information Society Engineering
Associate Professor VU Amsterdam, The Netherlands
CEO The Value Engineers, The Netherlands

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