[Wpleaders.music360-beta] Monthly progress meetings - Music360

Tue Sep 23 10:06:51 CEST 2025

Thank you all for the constructive feedback.
First up is my summer holiday, so I will pick it up after that.
A new version is expected somewhere in November.

Met vriendelijk groet,
Frank Lucassen
Business Development
T +31 (0)23 799 7221
M +31 (0)6 27 16 99 18
[Buma/Stemra]<https://www.bumastemra.nl/>

Van: Piia Moore <piia.moore at musiikkiluvat.fi>
Verzonden: maandag 22 september 2025 17:53
Aan: Lauri Ogawa <lauri.ogawa at musiikkiluvat.fi>; Frank Lucassen <Frank.Lucassen at bumastemra.nl>; Kohestani, L. (Lima) <l.kohestani at vu.nl>; allpartners.music360-beta at listserver.vu.nl; wpleaders.music360-beta at listserver.vu.nl; _list_communication.music360.beta-join <communication.music360.beta-join at listserver.vu.nl>
CC: Bruno Gaminha <bruno.gaminha at gda.pt>; Ioan Kaes <ioan.kaes at aepo-artis.org>; María de Miguel Molina <mademi at omp.upv.es>; Gordijn, J. (J) <j.gordijn at vu.nl>; Dormans, J.P.A. (Jorn) <j.p.a.dormans at vu.nl>; Lisa NíChoisdealbha <lisa.nichoisdealbha at imro.ie>; Óscar Pastor López <opastor at dsic.upv.es>; Leijen, I.J.C. (Ingmar) <ingmar.leijen at vu.nl>; Sander Teekens <steekens at sena.nl>; Aslam, K. (Kousar) <k.aslam at vu.nl>; Zaidi, S.M. (Mekky) <s.m.zaidi at vu.nl>
Onderwerp: VS: Monthly progress meetings - Music360

Hi all,

Great work Frank & co! Maybe our bit could be along these lines?

FINLAND - Brand-Aligned Drives Results
Key Findings from Retail Studies:

  *   Shopping centers: 41% of customers spent more than planned
  *   Bookstores: 12% sales growth compared to royalty-free music and control stores
  *   Grocery store (FMCG): 1% sales increase among customers aged 60+
Success Factors:

  *   Music aligned with brand identity
  *   Music tailored to customer segments
  *   Upbeat music triggers positive emotions
  *   Positive emotions boost satisfaction and spending
  *   Proven, cost-effective branding tool

-Piia

Lähettäjä: Lauri Ogawa <lauri.ogawa at musiikkiluvat.fi<mailto:lauri.ogawa at musiikkiluvat.fi>>
Lähetetty: maanantai 22. syyskuuta 2025 18.45
Vastaanottaja: Frank Lucassen <Frank.Lucassen at bumastemra.nl<mailto:Frank.Lucassen at bumastemra.nl>>; Kohestani, L. (Lima) <l.kohestani at vu.nl<mailto:l.kohestani at vu.nl>>; allpartners.music360-beta at listserver.vu.nl<mailto:allpartners.music360-beta at listserver.vu.nl>; wpleaders.music360-beta at listserver.vu.nl<mailto:wpleaders.music360-beta at listserver.vu.nl>; _list_communication.music360.beta-join <communication.music360.beta-join at listserver.vu.nl<mailto:communication.music360.beta-join at listserver.vu.nl>>
Kopio: Bruno Gaminha <bruno.gaminha at gda.pt<mailto:bruno.gaminha at gda.pt>>; Ioan Kaes <ioan.kaes at aepo-artis.org<mailto:ioan.kaes at aepo-artis.org>>; María de Miguel Molina <mademi at omp.upv.es<mailto:mademi at omp.upv.es>>; Gordijn, J. (J) <j.gordijn at vu.nl<mailto:j.gordijn at vu.nl>>; Dormans, J.P.A. (Jorn) <j.p.a.dormans at vu.nl<mailto:j.p.a.dormans at vu.nl>>; Lisa NíChoisdealbha <lisa.nichoisdealbha at imro.ie<mailto:lisa.nichoisdealbha at imro.ie>>; Óscar Pastor López <opastor at dsic.upv.es<mailto:opastor at dsic.upv.es>>; Leijen, I.J.C. (Ingmar) <ingmar.leijen at vu.nl<mailto:ingmar.leijen at vu.nl>>; Sander Teekens <steekens at sena.nl<mailto:steekens at sena.nl>>; Piia Moore <piia.moore at musiikkiluvat.fi<mailto:piia.moore at musiikkiluvat.fi>>; Aslam, K. (Kousar) <k.aslam at vu.nl<mailto:k.aslam at vu.nl>>; Zaidi, S.M. (Mekky) <s.m.zaidi at vu.nl<mailto:s.m.zaidi at vu.nl>>
Aihe: VS: Monthly progress meetings - Music360

Hi Frank and the project team.

You've done excellent job with gathering, simplifying, and putting the material in a form that average person, venue manager or business owner outside of this music industry bubble might interested and get the best use out of it.

We would like to highlight and remind about the below two additional research results from Finnish Living Lab 1 related to bookstores and grocery stores. The overall narrative remains the same so using music that has better brand fit leads to better business KPI results. However, this viewpoint adds the result that commercial licensed familiar music have produced solid business growth numbers for major bookstores and FMCG grocery stores in Finland. This is the language business decides understands and how I believe we can get the attention. So maybe we could include them?

Best, Lauri & Piia

[cid:image001.png at 01DC2C71.C624CF60]

Lähettäjä: Frank Lucassen <Frank.Lucassen at bumastemra.nl<mailto:Frank.Lucassen at bumastemra.nl>>
Lähetetty: maanantai 22. syyskuuta 2025 17.55
Vastaanottaja: Kohestani, L. (Lima) <l.kohestani at vu.nl<mailto:l.kohestani at vu.nl>>; allpartners.music360-beta at listserver.vu.nl<mailto:allpartners.music360-beta at listserver.vu.nl>; wpleaders.music360-beta at listserver.vu.nl<mailto:wpleaders.music360-beta at listserver.vu.nl>; _list_communication.music360.beta-join <communication.music360.beta-join at listserver.vu.nl<mailto:communication.music360.beta-join at listserver.vu.nl>>
Kopio: Bruno Gaminha <bruno.gaminha at gda.pt<mailto:bruno.gaminha at gda.pt>>; Ioan Kaes <ioan.kaes at aepo-artis.org<mailto:ioan.kaes at aepo-artis.org>>; María de Miguel Molina <mademi at omp.upv.es<mailto:mademi at omp.upv.es>>; Gordijn, J. (J) <j.gordijn at vu.nl<mailto:j.gordijn at vu.nl>>; Dormans, J.P.A. (Jorn) <j.p.a.dormans at vu.nl<mailto:j.p.a.dormans at vu.nl>>; Lisa NíChoisdealbha <lisa.nichoisdealbha at imro.ie<mailto:lisa.nichoisdealbha at imro.ie>>; Óscar Pastor López <opastor at dsic.upv.es<mailto:opastor at dsic.upv.es>>; Leijen, I.J.C. (Ingmar) <ingmar.leijen at vu.nl<mailto:ingmar.leijen at vu.nl>>; Lauri Ogawa <lauri.ogawa at musiikkiluvat.fi<mailto:lauri.ogawa at musiikkiluvat.fi>>; Sander Teekens <steekens at sena.nl<mailto:steekens at sena.nl>>; Piia Moore <piia.moore at musiikkiluvat.fi<mailto:piia.moore at musiikkiluvat.fi>>; Aslam, K. (Kousar) <k.aslam at vu.nl<mailto:k.aslam at vu.nl>>; Zaidi, S.M. (Mekky) <s.m.zaidi at vu.nl<mailto:s.m.zaidi at vu.nl>>
Aihe: RE: Monthly progress meetings - Music360

Here the link to the document which was presented today. https://drive.google.com/file/d/13jC97pJQrJcFpjUlu9xNSKZPlJ0ECt8Z/view?usp=drive_link
Happy to receive comments to produce a better version.

Met vriendelijk groet,
Frank Lucassen
Business Development
T +31 (0)23 799 7221
M +31 (0)6 27 16 99 18
[Buma/Stemra]<https://www.bumastemra.nl/>

-----Oorspronkelijke afspraak-----
Van: Kohestani, L. (Lima) <l.kohestani at vu.nl<mailto:l.kohestani at vu.nl>>
Verzonden: dinsdag 9 juli 2024 13:47
Aan: Kohestani, L. (Lima); allpartners.music360-beta at listserver.vu.nl<mailto:allpartners.music360-beta at listserver.vu.nl>; wpleaders.music360-beta at listserver.vu.nl<mailto:wpleaders.music360-beta at listserver.vu.nl>; _list_communication.music360.beta-join
CC: Bruno Gaminha; Ioan Kaes; María de Miguel Molina; Gordijn, J. (J); Dormans, J.P.A. (Jorn); Frank Lucassen; Lisa NíChoisdealbha; Óscar Pastor López; Leijen, I.J.C. (Ingmar); Lauri Ogawa; Sander Teekens; Piia Moore; Aslam, K. (Kousar); Zaidi, S.M. (Mekky)
Onderwerp: Monthly progress meetings - Music360
Tijd: dinsdag 9 september 2025 15:30-16:30 (UTC+01:00) Amsterdam, Berlijn, Bern, Rome, Stockholm, Wenen.
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