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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Aptos",sans-serif">Dear all,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Aptos",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Aptos",sans-serif">Today, I had a phone call with GEMA.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Aptos",sans-serif">We also discussed the cooperation with GEMA briefly during the review meeting in Amsterdam.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Aptos",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Aptos",sans-serif">It seems that the way to proceed is to sign a NDA. The template of GEMA’s NDA is attached, but we can change things of course.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Aptos",sans-serif">The information to be shared concerns the outcomes of the retail living labs first, but might include other things in the future (e.g. regarding the business ecosystem under
development).<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Aptos",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Aptos",sans-serif">I would like to ask you the following:<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Aptos",sans-serif">@All partners: - please check the NDA for any issues that should be addressed. Please let me know in two weeks (before 28th of june) if you can agree with the NDA<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Aptos",sans-serif">@Lima:<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Aptos",sans-serif">- please check the NDA with the legal department of the VU, and<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Aptos",sans-serif">- check who needs to sign: all partners or just the VU as coordinator.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Aptos",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Aptos",sans-serif">Best,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Aptos",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Aptos",sans-serif">-- Jaap<o:p></o:p></span></p>
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<p class="MsoNormal"><b><span lang="EN-GB" style="font-size:12.0pt;mso-fareast-language:NL">From:</span></b><span lang="EN-GB" style="font-size:12.0pt;mso-fareast-language:NL"> Schönfeld, Sonja <sschoenfeld5@gema.de>
<br>
<b>Sent:</b> donderdag 16 mei 2024 16:28<br>
<b>To:</b> Gordijn, J. (J) <j.gordijn@vu.nl><br>
<b>Cc:</b> Everding, Johannes <jeverding@gema.de>; Paudtke, Jürgen <jpaudtke@gema.de>; Rondé, Noam Moritz <nronde@gema.de><br>
<b>Subject:</b> WG: Music360° & MIS - exchange of documents<o:p></o:p></span></p>
</div>
</div>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span lang="EN-US">Dear Jaap,<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-US">We hope you are doing well and just wanted to get back to you and ask if you could work with our NDA template or if there is anything else we can do to support?<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-US">Kind regards from Munich<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US">Sonja<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="DE"><o:p> </o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span lang="EN-US" style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#CC0000;mso-fareast-language:DE">SONJA SCHÖNFELD</span><span lang="EN-US" style="font-family:"Arial",sans-serif;mso-fareast-language:DE">
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</span><span lang="EN-US" style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#CC0000;mso-fareast-language:DE">E </span><span lang="DE" style="font-family:"Arial",sans-serif;mso-fareast-language:DE"><a href="mailto:sschoenfeld5@gema.de"><span lang="EN-US" style="font-size:9.0pt;color:#575757;text-decoration:none">sschoenfeld5@gema.de</span></a>
</span><span lang="EN-US" style="font-size:13.5pt;font-family:"Arial",sans-serif;mso-fareast-language:DE"><br>
</span><b><span lang="EN-US" style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#575757;mso-fareast-language:DE">GEMA</span></b><span lang="EN-US" style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#575757;mso-fareast-language:DE"> | Rosenheimer
Straße 11 | D-81667 Munich</span><span lang="EN-US" style="font-family:"Arial",sans-serif;mso-fareast-language:DE">
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</span><span lang="EN-US" style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#575757;mso-fareast-language:DE">Follow us on:
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</span><span lang="EN-US" style="font-size:7.5pt;font-family:"Arial",sans-serif;color:#575757;mso-fareast-language:DE">GEMA - German Society for Musical Performing and Mechanical Reproduction Rights</span><span lang="EN-US" style="font-family:"Arial",sans-serif;mso-fareast-language:DE">
</span><span lang="EN-US" style="font-size:8.0pt;font-family:"Arial",sans-serif;mso-fareast-language:DE"><br>
</span><span lang="EN-US" style="font-size:7.5pt;font-family:"Arial",sans-serif;color:#575757;mso-fareast-language:DE">Managing Committee: Dr. Tobias Holzmüller (CEO & Chairman), Lorenzo Colombini, Georg Oeller</span><span lang="EN-US" style="font-family:"Arial",sans-serif;mso-fareast-language:DE">
</span><span lang="EN-US" style="font-size:13.5pt;font-family:"Arial",sans-serif;mso-fareast-language:DE"><br>
<br>
</span><span lang="EN-US" style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#575757;mso-fareast-language:DE">BECAUSE WE VALUE MUSIC |
</span><span lang="DE" style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#575757;mso-fareast-language:DE"><a href="https://www.gema.de/"><b><span lang="EN-US" style="color:#CC0000;text-decoration:none">www.gema.de</span></b></a></span><span lang="DE" style="font-family:"Arial",sans-serif;mso-fareast-language:DE">
</span><span lang="EN-US" style="font-family:"Arial",sans-serif;mso-fareast-language:DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-US"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-US"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span lang="DE" style="mso-fareast-language:DE">Von:</span></b><span lang="DE" style="mso-fareast-language:DE"> Schönfeld, Sonja
<br>
<b>Gesendet:</b> Montag, 6. Mai 2024 15:14<br>
<b>An:</b> 'Gordijn, J. (J)' <<a href="mailto:j.gordijn@vu.nl">j.gordijn@vu.nl</a>><br>
<b>Cc:</b> Everding, Johannes <<a href="mailto:jeverding@gema.de">jeverding@gema.de</a>>; Paudtke, Jürgen <<a href="mailto:jpaudtke@gema.de">jpaudtke@gema.de</a>>; Rondé, Noam Moritz <<a href="mailto:nronde@gema.de">nronde@gema.de</a>><br>
<b>Betreff:</b> AW: Music360° & MIS - exchange of documents<o:p></o:p></span></p>
</div>
</div>
<p class="MsoNormal"><span lang="DE"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-US">Dear Jaap,<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-US">we have just completed the final phase of our empirical study with 150 retailers and the results show that our efforts have paid off. Sorry for the delay in getting back to you.<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-US">We are pleased about the positive feedback that we can be added to your project as an associate partner. Please find attached our template NDA.<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-US">I will also write to Peeter Verlegh and Vani Pillay because we have not yet received any feedback on our literature work. In case, it’s because the NDA is not yet in place, we look forward to completing the legal part
and starting our collaboration soon.<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-US">Kind regards<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US">Sonja<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="DE"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="DE"><o:p> </o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span lang="EN-US" style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#CC0000;mso-fareast-language:DE">SONJA SCHÖNFELD</span><span lang="EN-US" style="font-family:"Arial",sans-serif;mso-fareast-language:DE">
</span><span lang="EN-US" style="font-size:12.0pt;font-family:"Arial",sans-serif;mso-fareast-language:DE"><br>
</span><span lang="EN-US" style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#575757;mso-fareast-language:DE">Manager Cooperations and Projects</span><span lang="EN-US" style="font-family:"Arial",sans-serif;mso-fareast-language:DE">
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</span><b><span lang="EN-US" style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#575757;mso-fareast-language:DE">GEMA</span></b><span lang="EN-US" style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#575757;mso-fareast-language:DE"> | Rosenheimer
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</span><span lang="EN-US" style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#575757;mso-fareast-language:DE">Follow us on:
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</span><span lang="EN-US" style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#575757;mso-fareast-language:DE">| linkedIn</span><span lang="EN-US" style="font-size:13.5pt;font-family:"Arial",sans-serif;mso-fareast-language:DE"><br>
<br>
</span><span lang="EN-US" style="font-size:7.5pt;font-family:"Arial",sans-serif;color:#575757;mso-fareast-language:DE">GEMA - German Society for Musical Performing and Mechanical Reproduction Rights</span><span lang="EN-US" style="font-family:"Arial",sans-serif;mso-fareast-language:DE">
</span><span lang="EN-US" style="font-size:8.0pt;font-family:"Arial",sans-serif;mso-fareast-language:DE"><br>
</span><span lang="EN-US" style="font-size:7.5pt;font-family:"Arial",sans-serif;color:#575757;mso-fareast-language:DE">Managing Committee: Dr. Tobias Holzmüller (CEO & Chairman), Lorenzo Colombini, Georg Oeller</span><span lang="EN-US" style="font-family:"Arial",sans-serif;mso-fareast-language:DE">
</span><span lang="EN-US" style="font-size:13.5pt;font-family:"Arial",sans-serif;mso-fareast-language:DE"><br>
<br>
</span><span lang="EN-US" style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#575757;mso-fareast-language:DE">BECAUSE WE VALUE MUSIC |
</span><span lang="DE" style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#575757;mso-fareast-language:DE"><a href="https://www.gema.de/"><b><span lang="EN-US" style="color:#CC0000;text-decoration:none">www.gema.de</span></b></a></span><span lang="DE" style="font-family:"Arial",sans-serif;mso-fareast-language:DE">
</span><span lang="EN-US" style="font-family:"Arial",sans-serif;mso-fareast-language:DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span lang="DE" style="mso-fareast-language:DE">Von:</span></b><span lang="DE" style="mso-fareast-language:DE"> Gordijn, J. (J) <<a href="mailto:j.gordijn@vu.nl">j.gordijn@vu.nl</a>>
<br>
<b>Gesendet:</b> Dienstag, 9. April 2024 13:27<br>
<b>An:</b> Schönfeld, Sonja <<a href="mailto:sschoenfeld5@gema.de">sschoenfeld5@gema.de</a>>; Everding, Johannes <<a href="mailto:jeverding@gema.de">jeverding@gema.de</a>><br>
<b>Betreff:</b> [Extern] RE: Music360° & MIS - exchange of documents<o:p></o:p></span></p>
</div>
</div>
<p class="MsoNormal"><span lang="DE"><o:p> </o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB">Dear Sonja and Johannes,</span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB"> </span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB">Coincidentally, I had contact with the EU project officer.</span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB"> </span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB">The plan now is at follows:</span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB">- first have a NDA between Music360 and GEMA. This would allow the both of us to exchange materials, participate in meetings, and share deliverables. Perhaps GEMA has a template for this that is useful, otherwise I can
one of the partners. Please let me know.</span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB">- entering the project as Associated Partner. This does not imply funding from the EU (they never change the funding) but gives a formal status. We think for the both of us, this is beneficial.</span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB"> </span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB">Please let me know your thoughts, so that we can put things into motion.</span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB"> </span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB">Best,</span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-GB">-- Jaap Gordijn</span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="DE"> <o:p></o:p></span></p>
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<p class="MsoNormal"><b><span lang="EN-US" style="mso-fareast-language:#2000">From:</span></b><span lang="EN-US" style="mso-fareast-language:#2000"> Schönfeld, Sonja <<a href="mailto:sschoenfeld5@gema.de">sschoenfeld5@gema.de</a>>
<br>
<b>Sent:</b> Tuesday, 9 April 2024 12:59<br>
<b>To:</b> Verlegh, P.W.J. (Peeter) <<a href="mailto:p.verlegh@vu.nl">p.verlegh@vu.nl</a>>; Pillay, V. (Vani) <<a href="mailto:v.pillay@vu.nl">v.pillay@vu.nl</a>><br>
<b>Cc:</b> Gordijn, J. (J) <<a href="mailto:j.gordijn@vu.nl">j.gordijn@vu.nl</a>><br>
<b>Subject:</b> Music360° & MIS - exchange of documents</span><span lang="DE"><o:p></o:p></span></p>
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</div>
<p class="MsoNormal"><span lang="DE"> <o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span lang="EN-US">Dear Peeter Verlegh and Dear Vani Pillay,</span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span lang="EN-US"> </span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span lang="EN-US">I am the project manager of GEMA's Music Impact Study, which examines the economic value of background music. Mr. Gordijn and Mr. Everding, Director of our Business Development Directorate,
discussed the similarities between the Music360 study and our Music Impact Study at a meeting in Amsterdam.
</span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span lang="EN-US">We are looking forward to our further cooperation and would like to start with the exchange of a few initial documents as agreed.</span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span lang="EN-US"> </span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span lang="EN-US">Before we developed our study design, we did extensive research into the most relevant, highly ranked studies of recent decades. The summary of the most important studies and the essence of
these you'll find in the attached literature study. In return, we are also very interested in your study research and look forward to receiving your findings.</span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span lang="EN-US"> </span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span lang="EN-US">The research and subsequent of the literature study was carried out by the scientist Dr. Anne Michel, who is our leading scientific advisor for the Music Impact Study.</span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span lang="EN-US"> </span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span lang="EN-US">As we have just carried out a field study with a number of retail businesses and there are similarities to your Finnish shopping center study, we would like to know also more about your experiences,
your study concept, methods and results of this lab study.</span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span lang="EN-US"> </span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span lang="EN-US">We look forward to hearing from you and if you have any questions, please contact us at any time.</span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span lang="EN-US"> </span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal" style="text-align:justify"><span lang="EN-US">Kind regards from Munich</span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="DE"> <o:p></o:p></span></p>
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<p class="MsoNormal"><b><span lang="DE" style="mso-fareast-language:DE">Von:</span></b><span lang="DE" style="mso-fareast-language:DE"> Schönfeld, Sonja
<br>
<b>Gesendet:</b> Montag, 25. März 2024 18:12<br>
<b>An:</b> 'Gordijn, J. (J)' <<a href="mailto:j.gordijn@vu.nl">j.gordijn@vu.nl</a>>; Pillay, V. (Vani) <<a href="mailto:v.pillay@vu.nl">v.pillay@vu.nl</a>>; Verlegh, P.W.J. (Peeter) <<a href="mailto:p.verlegh@vu.nl">p.verlegh@vu.nl</a>><br>
<b>Cc:</b> Everding, Johannes <<a href="mailto:jeverding@gema.de">jeverding@gema.de</a>><br>
<b>Betreff:</b> RE: Music360° & MIS - Meeting & follow up</span><span lang="DE"><o:p></o:p></span></p>
</div>
</div>
<p class="MsoNormal"><span lang="DE"> <o:p></o:p></span></p>
<p class="MsoNormal"><span lang="DE" style="color:black">Dear Mr Gordijn,</span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="DE" style="color:black"> </span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="DE" style="color:black">thanks for your reply and update.
</span><span lang="EN-US" style="color:black">We look forward to a positive response. Thanks also for the contacts from Vani Pillay and Peeter Verlegh, we will be in touch with both of them shortly.</span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="color:black"> </span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="color:black">Kind regards</span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="DE"> <o:p></o:p></span></p>
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</span><span lang="EN-US" style="font-size:7.5pt;font-family:"Arial",sans-serif;color:#575757;mso-fareast-language:DE">GEMA - German Society for Musical Performing and Mechanical Reproduction Rights</span><span lang="EN-US" style="font-family:"Arial",sans-serif;mso-fareast-language:DE">
</span><span lang="EN-US" style="font-size:8.0pt;font-family:"Arial",sans-serif;mso-fareast-language:DE"><br>
</span><span lang="EN-US" style="font-size:7.5pt;font-family:"Arial",sans-serif;color:#575757;mso-fareast-language:DE">Managing Committee: Dr. Tobias Holzmüller (CEO & Chairman), Lorenzo Colombini, Georg Oeller</span><span lang="EN-US" style="font-family:"Arial",sans-serif;mso-fareast-language:DE">
</span><span lang="EN-US" style="font-size:13.5pt;font-family:"Arial",sans-serif;mso-fareast-language:DE"><br>
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</span><span lang="EN-US" style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#575757;mso-fareast-language:DE">BECAUSE WE VALUE MUSIC |
</span><span lang="DE" style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#575757;mso-fareast-language:DE"><a href="https://www.gema.de/"><b><span lang="EN-US" style="color:#CC0000;text-decoration:none">www.gema.de</span></b></a></span><span lang="DE" style="font-family:"Arial",sans-serif;mso-fareast-language:DE">
</span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="color:black"> </span><span lang="DE"><o:p></o:p></span></p>
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<p class="MsoNormal"><b><span lang="DE" style="mso-fareast-language:DE">Von:</span></b><span lang="DE" style="mso-fareast-language:DE"> Gordijn, J. (J) <<a href="mailto:j.gordijn@vu.nl">j.gordijn@vu.nl</a>>
<br>
<b>Gesendet:</b> Mittwoch, 20. März 2024 20:49<br>
<b>An:</b> Schönfeld, Sonja <<a href="mailto:sschoenfeld5@gema.de">sschoenfeld5@gema.de</a>>; Pillay, V. (Vani) <<a href="mailto:v.pillay@vu.nl">v.pillay@vu.nl</a>>; Verlegh, P.W.J. (Peeter) <<a href="mailto:p.verlegh@vu.nl">p.verlegh@vu.nl</a>><br>
<b>Cc:</b> Everding, Johannes <<a href="mailto:jeverding@gema.de">jeverding@gema.de</a>><br>
<b>Betreff:</b> [Extern] RE: Music360° & MIS - Meeting & follow up</span><span lang="DE"><o:p></o:p></span></p>
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<p class="MsoNormal"><span lang="DE"> <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Aptos",sans-serif">Dear Mrs
</span><span lang="EN-GB" style="font-size:12.0pt;mso-fareast-language:NL">Schönfeld</span><span style="font-size:12.0pt;font-family:"Aptos",sans-serif">,</span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Aptos",sans-serif"> </span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Aptos",sans-serif">To inform you about the status: I have asked the EU project officer how we can shape the cooperation with GEMA. My proposal to her was to add GEMA to the project as associate
partner but I have to wait for her answer. The consortium is positive about this.</span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Aptos",sans-serif"> </span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Aptos",sans-serif">Meanwhile, content-wise, the best way is to contact Vani Pillay. She is the PhD candidate at our university doing the experiments (and part of the marketing research department).
Peeter Verlegh is the professor of that department. Both are in the cc, feel free to contact them.</span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Aptos",sans-serif"> </span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Aptos",sans-serif">Best,</span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Aptos",sans-serif"> </span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Aptos",sans-serif">-- Jaap Gordijn</span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Aptos",sans-serif"> </span><span lang="DE"><o:p></o:p></span></p>
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<p class="MsoNormal"><b><span lang="EN-GB" style="font-size:12.0pt;mso-fareast-language:NL">From:</span></b><span lang="EN-GB" style="font-size:12.0pt;mso-fareast-language:NL"> Schönfeld, Sonja <<a href="mailto:sschoenfeld5@gema.de">sschoenfeld5@gema.de</a>>
<br>
<b>Sent:</b> dinsdag 19 maart 2024 18:48<br>
<b>To:</b> Gordijn, J. (J) <<a href="mailto:j.gordijn@vu.nl">j.gordijn@vu.nl</a>><br>
<b>Cc:</b> Everding, Johannes <<a href="mailto:jeverding@gema.de">jeverding@gema.de</a>><br>
<b>Subject:</b> AW: Music360° & MIS - Meeting & follow up</span><span lang="DE"><o:p></o:p></span></p>
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<p class="MsoNormal"> <span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="DE" style="color:black">Dear Mr Gordijn,</span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="DE" style="color:black"> </span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="color:black">I hope you are doing well.
</span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="color:black"> </span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="color:black">We look forward to our cooperation and would like to proceed with next steps. We are very interested in sharing basic documents as well as exchanging literature studies and ask you to provide us with
the contacts of your head of marketing and your PhD Candidate. Thank you very much.</span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"> <span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US">We look forward to hearing from you.</span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US"> </span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US">Kind regards to Amsterdam</span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US">Sonja</span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="DE"> <o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto"><span lang="EN-US" style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#CC0000;mso-fareast-language:DE">SONJA SCHÖNFELD</span><span lang="EN-US" style="font-family:"Arial",sans-serif;mso-fareast-language:DE">
</span><span lang="EN-US" style="font-size:12.0pt;font-family:"Arial",sans-serif;mso-fareast-language:DE"><br>
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</span><span lang="EN-US" style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#CC0000;mso-fareast-language:DE">M </span><span lang="DE" style="font-family:"Arial",sans-serif;mso-fareast-language:DE"><a href="tel:+49%20(0)%20170%205680291"><span lang="EN-US" style="font-size:9.0pt;color:#575757;text-decoration:none">+49
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</span><span lang="EN-US" style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#CC0000;mso-fareast-language:DE">E </span><span lang="DE" style="font-family:"Arial",sans-serif;mso-fareast-language:DE"><a href="mailto:sschoenfeld5@gema.de"><span lang="EN-US" style="font-size:9.0pt;color:#575757;text-decoration:none">sschoenfeld5@gema.de</span></a>
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</span><b><span lang="EN-US" style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#575757;mso-fareast-language:DE">GEMA</span></b><span lang="EN-US" style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#575757;mso-fareast-language:DE"> | Rosenheimer
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</span><span lang="EN-US" style="font-size:7.5pt;font-family:"Arial",sans-serif;color:#575757;mso-fareast-language:DE">GEMA - German Society for Musical Performing and Mechanical Reproduction Rights</span><span lang="EN-US" style="font-family:"Arial",sans-serif;mso-fareast-language:DE">
</span><span lang="EN-US" style="font-size:8.0pt;font-family:"Arial",sans-serif;mso-fareast-language:DE"><br>
</span><span lang="EN-US" style="font-size:7.5pt;font-family:"Arial",sans-serif;color:#575757;mso-fareast-language:DE">Managing Committee: Dr. Tobias Holzmüller (CEO & Chairman), Lorenzo Colombini, Georg Oeller</span><span lang="EN-US" style="font-family:"Arial",sans-serif;mso-fareast-language:DE">
</span><span lang="EN-US" style="font-size:13.5pt;font-family:"Arial",sans-serif;mso-fareast-language:DE"><br>
<br>
</span><span lang="EN-US" style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#575757;mso-fareast-language:DE">BECAUSE WE VALUE MUSIC |
</span><span lang="DE" style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#575757;mso-fareast-language:DE"><a href="https://www.gema.de/"><b><span lang="EN-US" style="color:#CC0000;text-decoration:none">www.gema.de</span></b></a></span><span lang="DE" style="font-family:"Arial",sans-serif;mso-fareast-language:DE">
</span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US"> </span><span lang="DE"><o:p></o:p></span></p>
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<p class="MsoNormal"><b><span lang="DE" style="mso-fareast-language:DE">Von:</span></b><span lang="DE" style="mso-fareast-language:DE"> Gordijn, J. (J) <<a href="mailto:j.gordijn@vu.nl">j.gordijn@vu.nl</a>>
<br>
<b>Gesendet:</b> Montag, 26. Februar 2024 11:44<br>
<b>An:</b> Everding, Johannes <<a href="mailto:jeverding@gema.de">jeverding@gema.de</a>><br>
<b>Cc:</b> Schönfeld, Sonja <<a href="mailto:sschoenfeld5@gema.de">sschoenfeld5@gema.de</a>><br>
<b>Betreff:</b> RE: Music360° & MIS - Meeting & follow up</span><span lang="DE"><o:p></o:p></span></p>
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<p class="MsoNormal"><span lang="DE"> <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt">Dear Johannes,</span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt"> </span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt">Thanks for the excellent summary.</span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt">The project partners are positive regarding cooperation with GEMA.</span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt">So, my next step is to discuss with the EU the cooperation, e.g. taking the shape of associated partnership.</span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt">As soon as I know more, I will come back to you.</span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt"> </span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt">It was great to see you in Amsterdam.</span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt"> </span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt">Best,</span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt">-- Jaap</span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt"> </span><span lang="DE"><o:p></o:p></span></p>
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<p class="MsoNormal"><b><span lang="EN-GB" style="mso-fareast-language:NL">From:</span></b><span lang="EN-GB" style="mso-fareast-language:NL"> Everding, Johannes <<a href="mailto:jeverding@gema.de">jeverding@gema.de</a>>
<br>
<b>Sent:</b> dinsdag 20 februari 2024 16:26<br>
<b>To:</b> Gordijn, J. (J) <<a href="mailto:j.gordijn@vu.nl">j.gordijn@vu.nl</a>><br>
<b>Cc:</b> Schönfeld, Sonja <<a href="mailto:sschoenfeld5@gema.de">sschoenfeld5@gema.de</a>><br>
<b>Subject:</b> Music360° & MIS - Meeting & follow up</span><span lang="DE"><o:p></o:p></span></p>
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<p class="MsoNormal"> <span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="DE">Dear Mr. Gordijn,<o:p></o:p></span></p>
<p class="MsoNormal"><span lang="DE"> <o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US">it was a real pleasure to get to know your colleagues and see you in Amsterdam. It was for me a very fruitful meeting. Please excuse my Email in Dutch before…my wife was very angry with me, as my use of the translator
was wrong and some formulation were quite rude.</span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US"> </span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US">Key findings:</span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US"> </span><span lang="DE"><o:p></o:p></span></p>
<ul style="margin-top:0cm" type="disc">
<li class="MsoListParagraph" style="margin-left:0cm;mso-list:l3 level1 lfo3"><span lang="EN-US">A potential association of GEMA in the music 360° study would not just make sense, but would be necessary for sharing information. Your support is more than welcome
and I thank you for your frank position. Even when GEMA will not be part of the platform-solution, could both ends benefit from a formal cooperation. It is clearly understood that there would be no financial participation in the grants of music360 for GEMA.</span><span lang="DE"><o:p></o:p></span></li></ul>
<p class="MsoNormal"><span lang="EN-US"> </span><span lang="DE"><o:p></o:p></span></p>
<ul style="margin-top:0cm" type="disc">
<li class="MsoListParagraph" style="margin-left:0cm;mso-list:l3 level1 lfo3"><span lang="EN-US">The current (100 NL shops/ Finland malls) and planed experiments (supermarkets Spain) are very interesting for GEMA and we would love to learn from your findings
when shareable</span><span lang="DE"><o:p></o:p></span></li></ul>
<p class="MsoNormal"><span lang="EN-US"> </span><span lang="DE"><o:p></o:p></span></p>
<ul style="margin-top:0cm" type="disc">
<li class="MsoListParagraph" style="margin-left:0cm;mso-list:l3 level1 lfo3"><span lang="EN-US">The mutual sharing of the literature studies are beneficial for both sides and I will prioritize.</span><span lang="DE"><o:p></o:p></span></li></ul>
<p class="MsoNormal"><span lang="EN-US"> </span><span lang="DE"><o:p></o:p></span></p>
<ul style="margin-top:0cm" type="disc">
<li class="MsoListParagraph" style="margin-left:0cm;mso-list:l3 level1 lfo3"><span lang="EN-US">The opportunity to communicate with the 360-CMOs before our CISAC meeting in Athens (17<sup>th</sup> of April) will be helpful and could help both sides.</span><span lang="DE"><o:p></o:p></span></li></ul>
<p class="MsoNormal"><span lang="EN-US"> </span><span lang="DE"><o:p></o:p></span></p>
<ul style="margin-top:0cm" type="disc">
<li class="MsoListParagraph" style="margin-left:0cm;mso-list:l3 level1 lfo3"><span lang="EN-US">The study in Finish regarding background music would be awesome to have and we would love to pick its bones.</span><span lang="DE"><o:p></o:p></span></li></ul>
<p class="MsoNormal"><span lang="EN-US"> </span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US">Actions:</span><span lang="DE"><o:p></o:p></span></p>
<ul style="margin-top:0cm" type="disc">
<li class="MsoListParagraph" style="margin-left:0cm;mso-list:l0 level1 lfo10"><span lang="EN-US">Associated partnership GEMA – Please send me any documentation/ contract drafts for our concrete consideration.</span><span lang="DE"><o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0cm;mso-list:l0 level1 lfo10"><span lang="EN-US">General knowledge sharing – Please share any basic documents about music 360° that would allow us to base our internal communication on written information.</span><span lang="DE"><o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0cm;mso-list:l0 level1 lfo10"><span lang="EN-US">Exchange of literature studies – Please share the contacts of your marketing department head and the doctorate – I will link them with Sonja Schönfeld</span><span lang="DE"><o:p></o:p></span></li><li class="MsoListParagraph" style="margin-left:0cm;mso-list:l0 level1 lfo10"><span lang="EN-US">Finish study – could you help us with a contact or the study itself?</span><span lang="DE"><o:p></o:p></span></li></ul>
<p class="MsoNormal"><span lang="EN-US"> </span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US">Attached you find the presentation, which I shared in our meeting. Please be confidential with this…for your and your colleagues only. I also copied my colleague Sonja to this email.</span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US"> </span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US">Greetings from Munich</span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US">JE</span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US"> </span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#CC0000;mso-ligatures:standardcontextual;mso-fareast-language:DE"> </span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="DE" style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#CC0000;mso-ligatures:standardcontextual;mso-fareast-language:DE">JOHANNES EVERDING</span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:13.5pt"><span lang="DE" style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#575757;mso-ligatures:standardcontextual;mso-fareast-language:DE">Direktor Geschäftsentwicklung
</span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="DE" style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#CC0000;mso-ligatures:standardcontextual;mso-fareast-language:DE">T</span><u><span lang="DE" style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#575757;mso-ligatures:standardcontextual;mso-fareast-language:DE"><a href="tel:+%2049%2030%2021292-415"><span style="color:#575757">+
49 89 48003-288</span></a> (Assistenz Carolin Deninger)</span></u><span lang="DE" style="font-size:13.5pt;font-family:"Arial",sans-serif;mso-ligatures:standardcontextual;mso-fareast-language:DE"><br>
</span><span lang="DE" style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#CC0000;mso-ligatures:standardcontextual;mso-fareast-language:DE">E </span><u><span lang="DE" style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#0563C1;mso-ligatures:standardcontextual;mso-fareast-language:DE"><a href="mailto:jeverding@gema.de">jeverding@gema.de</a></span></u><span lang="DE" style="font-size:13.5pt;font-family:"Arial",sans-serif;mso-ligatures:standardcontextual;mso-fareast-language:DE"><br>
</span><b><span lang="DE" style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#575757;mso-ligatures:standardcontextual;mso-fareast-language:DE">GEMA</span></b><span lang="DE" style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#575757;mso-ligatures:standardcontextual;mso-fareast-language:DE">
| Rosenheimer Str. 11 | 81667 München</span><span lang="DE"><o:p></o:p></span></p>
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<p class="MsoNormal" style="margin-bottom:12.0pt"><span lang="DE" style="font-size:7.5pt;font-family:"Arial",sans-serif;color:#575757;mso-ligatures:standardcontextual;mso-fareast-language:DE">GEMA - Gesellschaft für musikalische Aufführungs- und mechanische
Vervielfältigungsrechte</span><span lang="DE" style="font-size:12.0pt;font-family:"Arial",sans-serif;mso-ligatures:standardcontextual;mso-fareast-language:DE">
</span><span lang="DE" style="font-size:8.0pt;font-family:"Arial",sans-serif;mso-ligatures:standardcontextual;mso-fareast-language:DE"><br>
</span><span lang="DE" style="font-size:7.5pt;font-family:"Arial",sans-serif;color:#575757;mso-ligatures:standardcontextual;mso-fareast-language:DE">Vorstand: Dr. Tobias Holzmüller (Vorstandsvorsitzender), Lorenzo Colombini, Georg Oeller</span><span lang="DE" style="font-size:12.0pt;font-family:"Arial",sans-serif;mso-ligatures:standardcontextual;mso-fareast-language:DE">
</span><span lang="DE"><o:p></o:p></span></p>
<p class="MsoNormal"><span lang="DE"> <o:p></o:p></span></p>
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